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4 Tips to Make the Most of Your Content


Make the Most of Your Content




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Tip #1 - You have control of your On-Page SEO, so Optimize your content for it! Make sure you target the right keywords and search phrases for your business, and that you are consistent. The areas you’ll want to do this with are in your meta tags, page titles and page descriptions. You’ll also want to do this throughout your blog post copy, and especially in your H1 text, or blog post headlines.

Tip #2 – Set a calendar and stick with it. Research shows that companies with blogs get 55% more website traffic, and that number goes up exponentially whether you post once a week, twice a week, and then up to several times a day – wherein you become a thought leader in your field. Our advice? Blog as often as you can while keeping the content valuable for your prospects.

 

 

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Tip #3 Include a Call-To-Action on Every Post
You’re going to give away plenty of information for free with your blog content and through the social channels you share it on. You want to optimize that content with calls-to-action so you get something in return: prospects converting to leads. Include calls-to-action for eBooks, webinars, newsletters, podcasts or events – anything more substantial than a blog post that warrants a prospect filling out a form where they can get more valuable content from you, and where you can get closer to converting them into a customer.
Tip #4 Share Your Content on Social Media Platforms
Search is now social. In addition to keywords, search engines like Google consider Tweets, Facebook “likes” and Google “+1’s” in their algorithms. So the more that your content is shared, the higher it will rank. Remember that not every prospect lives in your time zone, so one Tweet of a blog post is not enough. If you’re in New York City and you Tweet your blog post at 9:00 a.m., your prospects in San Francisco are still asleep and they will miss your content if they aren’t subscribed to your blog through RSS or email yet.



3 Things Your Blog Must Have?


3 Things Your Blog Must Have – And Much More!!



Must Have #1

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Must Encourage Engagement if you blog is a one-way platform where you output tons of product information and does not really offer a way for your readers to provide, feedback, interact with you and others and learn, your missing the value of the blog. We do not want to be the person or business that just talks about him/herself and how awesome we are, right!! Blogging is a social interaction where we are able to create a community around our business service/product that allows potential customers to be heard, learn and educate themselves about your solutions.

Easy Fix #1

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Keep your comments open, moderate and reply to these comments timely. Learn from the comments of your readers, you can gather some great information about your customers. Ask questions, this is a great way to promote interaction, get feedback, find out how they feel about the topic. Listen, listen and listen to the feedback, offer links to other resources to help them learn more.

 

 

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Must Have #2

Remarkable Blog Titles do not forget how powerful your blog title can be to your audience. Many of us will focus on the content and breeze through the title without much thought. A fantastic title is the difference between your blog getting shared or even read by potential customers. Writing a great blog title will take some thought and creativity but will pay much more in dividends down the road.

Easy fix #2

Make your blog titles actionable and use your keywords thoughtfully while writing your blog titles. Keep your blog titles brief, not more than 8 words, because this is how your blog will get shared and will be more effective than long drawn out titles. Write clear,concise titles, that communicate what your blog article is about. Most importantly make your titles intriguing, you want to create some curiosity about the article and what can be learned from it.

 

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Must Have #3

Calls-To-Action as we start to understand the buying cycle, we will start to realize that our visitors will fall into one of the three categories. So we will want to have a call-to-action that speaks to these visitors. You will want to offer a few types of CTA’s, maybe a content focused offering or possibly a product focused offering. You will want to test and see what placements are best for these offerings, such as at the top of the page or at the bottom. Maybe in the middle next to some stats or a case study.

Easy fix #3

By now you have a good idea of your buyer personas and you have grasped the buying process. Now you will need to start testing various calls-to-action. Where the placement worked best, maybe banner type CTA or a link text, maybe at the bottom of the blog. You can also try different places in the sidebar with different colors and text.

 

 

 

Must Have #

4. Failing to promote content in social media
5. Expecting Overnight Success
6. Not a User Friendly Design

 

Download All 15 Blogging Mistakes and Their Easy Fixes!!

 

A Few Key Takeaways:

Provide remakable, educational, valuable content. Blog consistenly and frequently, set up a schedule for yourself. Optimize the blog around your buyer persona’s then search engines. Always have a Call-to-Action link. Promote your blog through social media, email and website. Lastly but most importantly, measure and analyze your pages.



Top 5 Business Blogging Mistakes


Top 5 Business Blogging Mistakes – And Their Easy Fixes!!



Mistake #1

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Not integrating your Blog with your Website – You are hosting your blog on another service such as blogger.com or wordpress.org and not blog.yourwebsite.com or yourwebsite.com/blog. This hurts because you are missing out on valuable search engine optimization which is one of the benefits of blogging. Each new article you post/blog is a page that gets indexed by the search engines for your keywords. By hosting your blog outside your website will credit those platforms for your SEO instead of your website which is where we want the credit to go!

Easy Fix #1

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Set up a subdomain on your webserver such as blog.yourdomain.com or set up a web folder such as yourwebstie.com/blog. Both of these will keep your blog post/pages on your site, they will improve your SEO and give your website the credit for your articles you write/post. A third option would be to set up a separate domain just for your blog but then you run into managing your main site and the second blog specific site, can be time consuming and your main site does not get the SEO credit for your blog postings!

 

 

blogging-fundamentals

 

 

 


 

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Mistake #2

You are posting/publishing too much product specific content? What that heck does this mean, well you need to post content that answers your customers questions and solves their needs with your product as the background. Your posting have too much focus on you and your product/services, your achievements and why you are fantastic. Why does this hurt? Most people are visiting your blog to find educational content and solution content.

Easy fix #2

We need to change the way we think about our content for our blogs. Effective content tells a story and every story has a hero(the customer), a goal and supporting characters(your company). A lousy story you are the hero, the goal is closing the deal and the customer is the supporting character. In an effective content presentation your customer is the hero, the task they wish to accomplish is the goal and your company is the supporting character. You will want to focus on educational, data-drive and thought provoking content that speaks to your readers.

 

Mistake #

3. Publishing Infrequently and Inconsistently
4. Publishing Off-Topic Content
5. Offering No Content Variety

 

Download All 15 Blogging Mistakes and Their Easy Fixes!!

 

A Few Key Takeaways:

Provide remakable, educational, valuable content. Blog consistenly and frequently, set up a schedule for yourself. Optimize the blog around your buyer persona’s then search engines. Always have a Call-to-Action link. Promote your blog through social media, email and website. Lastly but most importantly, measure and analyze your pages.



Inbound Marketing Certification

WhooHoo!

 

Bradley Yandell at Five9Connect.com completed his Inbound Marketing Certification with the Hubspot Academy!

What is next for Five9Connect.com

We are now working toward our Partner Inbound Marketing Certification with hubspot. This will allow us to become experts at using their all in one internet marketing software. We will give a big shout out when we complete this next step in becoming a one of the best inbound marketing firms around.

What is Inbound Marketing?

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Case Studies
Industrial Training International
Is an industry leader in corporate education, training and consulting for crane, rigging, and heavy lifting activities. Their customer base spans across 14 industries, with high-profile customers such as General Electric, BP, Amtrak, Raytheon and more.
  1. Doubled average revenue growth percentage
  2. 172% increase in Lead volume on average year-over-year since 2011
  3. 42% increase in net income year-over-year since 2009
Read their Case Study

Select International
Like any other great company, Select International’s overarching marketing goal is to fully support their sales team with high-quality, pre-qualified leads.,br>
  1. 101% increase in revenue generated from web leads
  2. 416% increase in dollar amount of sales opportunities
  3. 194% increase in web leads
Read their Case Study

IT Consultant NSK, Inc.
NSK was spending too much time cold calling, and too much money on PPC ads.
  1. Increased new client revenue 207%
  2. Cut 50% of their paid marketing spend
  3. Increased lead volume by 200%
Read their Case Study

Legacy Dental Legacy Dental focused on outbound tactics like print and pay-per-click advertising. They couldn't manage or edit their site, and had no SEO plan.
  1. Generating 50% of new clients from website
  2. Increased leads by 300%
  3. Increased organic traffic by 169%
Read their Case Study
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